Cupra, in partnership with Football Club Barcelona, aimed to present their new car models in a bold and innovative way that would break new ground in digital content and capture attention. The goal was to craft a never-before-seen visual format that resonated with their audience and elevated their brand presence on Instagram.

The project, led by Agencia 14, was produced by Pixtorsion, while my role was focused on creating the image compositions. Using Adobe’s cutting-edge Generative Fill tool in Photoshop, I combined my expertise in image compositing with real-world video footage to produce high-energy reels showcasing Cupra’s sleek new models. These reels blended video and digital art, resulting in a futuristic, seamless experience.

The final result was a series of dynamic Instagram reels that not only highlighted the cars but also left a lasting impression on Cupra’s audience. These reels effectively boosted Cupra’s brand visibility, making a strong impact on their digital strategy.